Kalshi Expands to Brazil with Macro-Focused Prediction Markets Amid Regulatory and Social Challenges
Kalshi's debut outside the U.S. lands in Brazil through a partnership with XP International, framing prediction markets as CFTC-regulated derivatives tied to economic indicators like inflation and interest rates. The move sidesteps traditional crypto hubs, targeting Clear brokerage clients already versed in international markets—a base of 4.7 million active users holding R$1.49 trillion in assets.
Brazil's embrace of this 'new asset class' clashes with its ongoing public health crisis around gambling addiction. Kalshi's macro-first approach, avoiding sports or electoral contracts, aims to legitimize the product as a financial tool rather than speculative betting—a delicate balance in a market where both narratives coexist.